ENCRADIO.COM

Each week the radio stations located right here in Eastern North Carolina reach 915,300 listeners. Imagine if all these listeners decided this holiday season to keep their money at home by shopping locally. Our local economy would boom because money spent locally re-circulates over and over providing jobs and 75% more revenue for our communities and state. This holiday season lets give our local merchants a chance to earn our business. You'll find great choices, personal service, character, and I bet a great price too. Local business, local dollars, local radio. Local .... it's spoken here.

THE MARKET

Welcome to Eastern North Carolina! Our metro area is called the Greenville, New Bern, Jacksonville NC metro after our three largest cities. Our metropolitan area spans nine counties and is home to more than 509,000 people. Many of our local radio stations also reach into the surrounding total survey area which all totaled has a population of 993,800. Each week radio reaches 91.4% of all these people! Our market is very diverse both demographically and economically. 24.9% of the market is African American and just under 4% Hispanic. Because of our multiple military bases it is also a young market. Our economic and employment base is can be found in lots of different fields including; education, health, services, the military, light manufacturing, retirees, agriculture and tourism. Eastern North Carolina is largely blue collar and obviously very spread out with long commutes. These two factors that work to radio's advantage along with multiple cable systems, 6 daily papers, and an influx of surrounding network TV stations combine to make radio the primary medium for advertising in Eastern NC.

THE INDUSTRY

915,000 or 91% of all the people that live in the metro spend an average of 17 hours and 42 minutes a week listening to their radio stations. 73% of all American consumers make listening to the radio a daily habit and 92% of radio listeners listen through the commercials. The radio industry has been one of the most adaptable mediums embracing new technologies successfully time and time again. Today radio is embracing the internet with great on line products, brand new High Definition products and more.

THE COMPANY

In 1969 George Beasley a high school principal in Eastern North Carolina built a small AM radio station in nearby Benson NC. From this humble start George Beasley fell in love with local radio and began to acquire additional stations all with the goal of super serving listeners, advertisers and communities with radio tailored to local needs and tastes. Today the Beasley Broadcast group owns and operates 44 radio stations, six right here in Eastern North Carolina. The same creed to super serve our local listeners, advertiser and communities is still very much our mission. It's local radio done right.

THE STATIONS:

To learn more about the individual Beasley stations just click on the logo below. It will take you right to the station's website where you can listen on line and find information all about the station's format, unique position, on air features, talent, services, brand new HD2 stations and more. Thank you for stopping by! WSFL

HD2 STATIONS

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